Tom Ford made a splash in the fashion world when he took over as the Creative Director of Gucci back in 1994. Almost immediately, he ignited a dramatic change in the image of the legendary fashion house, and led the company to unprecedented success. Riding the wave of his success, he introduced the creation of the Tom Ford Brand in April of 2005. The TOM FORD eyewear collection epitomizes strong, yet simple design concept. They are inspired by the timeless classics, such as the aviator, sporting glasses, and film star shapes. The Tom Ford line focuses on exaggerated frames with sensuously curved silhouettes. An elegant metal T shape is set flush into the temple of many of the models, and it is becoming a key element of the design as well as a symbol of the collection. The lenses are an important feature of the Tom Ford eyewear collection. Solid and gradient colors vary from shades of smoky black to organic hues of browns, wines, and aubergine. The gradient tints lends the effect of brining a sensual dimension, particularly to the larger oversized frames. The Tom Ford logo is discreetly engrave don a small gold plaque on the tip of the earpiece of each model. The cases and packaging are as luxurious and distinctive as the frames themselves, and feature a rich chocolate velvet in both hard and soft case.